What is ‘Pay-Per-Placement PR’?


Companies typically hire PR agencies based on a retainer.  That basically means that the client pays the agency a fixed fee each month.  The expectation is that the agency will work diligently to get you placement (along with a number of other PR services).  Success-based PR instead offers a pay-per-placement approach, which basically means that the client only pays the agency if there is a placement.  No press coverage, no fees.  It’s that simple.  It’s obvious to see the benefits here.  Many retainer-based PR agencies can bring a lot of benefit to your company and may exceed expectations.  However, there is never a guarantee so the alternative (pay-per-placement) can be very attractive for companies, especially if they are on a budget.



Charlene K






Marie Claire

Refinery 29


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